Barkham Beauty Rooms - Branding & Design

Partners since 28 December 2020 Visit website

Since 2010, Wokingham-based Barkham Beauty Rooms have been offering beauty and nail treatments at their tranquil salon on Barkham Road.

The Situation

Run by sisters Stacey and Tara, this family-run salon specialises in a range of massage, waxing, manicure, pedicure and nail treatments to men and women.

Armed with a very small budget, Barkham Beauty Rooms needed help building an online voice that resulted in more bookings to the salon. Over 18 months we transformed the way Barkham Beauty Rooms communicated with its customers online though:

  • A brand new website with Online Booking facility
  • A pop-up eCommerce store for Black Friday
  • A full rebrand of the Salon signage

Email Marketing

We introduced a very simple email marketing software, designed an email template and made it easy to capture the email addresses of the salon's customers.

We helped Barkham Beauty Rooms understand the value of email marketing, and armed them with the knowledge, tools and skills they need to send frequent, effective emails to turn a customer in to a repeat booking.

eCommerce Store Design & Build

Using WooCommerce we built a pop-up eCommerce store for Black Friday.

For Black Friday we helped the Barkham Beauty Rooms team hit the ground running with a simple e-commerce store based on WooCommerce and WordPress for a short promotion on their Elemis gift-sets and products.

The promotion was a success, completely selling out of their entire range. It was so successful Stacey and Tara decided to keep the store running all year round to purchase vouchers!

Optimising for Search Engines (SEO Optimisation)

Since the salon launched the Barkham Beauty Rooms website hadn't received the time and attention it needed to drive new bookings to the salon. With the trust of Stacey and Tara we completely replaced the existing website with a new Wordpress-based site, introducing a new booking request system.

We worked extensively to understand the full list of treatments that are on offer, and the key locations where Barkham Beauty Rooms wanted to target to improve their search results for those treatments and those areas.

Booking enquiries have increased by 250% since the launch of the new website, and has helped reduce the number of calls to the salon.

Branding & Design

Barkham Beauty Rooms turns ten, get a brand new look to celebrate!

We're proud to have been part of the team putting together the new Barkham Beauty Rooms branding together for their 10 year anniversary. Stacey and Tara approached our studio with a mood board and a few ideas which we translated into printed and digital graphics.

  • Shop Signage - We designed and arranged the fitting of the new shop fascia, car parking signage and window decoration
  • Digital Graphics - We produced a full set of graphics to be used for social media
  • Brochures and Gift Vouchers - We designed the new treatment brochure and gift vouchers.

"We couldn't be happier with the work that Lynden and Justin have done for us, they've helped us change the way our business works to better understand our customers needs, and really reflect our business online (and with our new brand!)" - Stacey Jones

Practical solutions for your online business

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eCommerce for your business
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eCommerce for your business

How we do what we do

Practical and plain spoken
Practical and plain spoken

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Noticeable changes
Noticeable changes

Improvements made little and often so you can see and understand the impact.

Part of your team
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Easy, honest pricing
Easy, honest pricing

No contracts or hidden fees, simply pay per hour for exactly what you need.

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