MAM Baby UK - Sellerdeck Desktop to Shopify Migration

Partners since 21 November 2020 Visit website

Millions of parents worldwide trust MAM for their innovative range of baby bottles, soothers and breastfeeding products. Always putting your baby's safety first, MAM holds the EU Prize for Product Safety.

Continuous Search Optimisation (SEO)

Grabbing the top-spot on Google, plus we've improved organic sales

We've been working with the MAM UK team since July 2019, helping improve their organic search (SEO) and increase the number of sales on their online store. Our hands-on training and guidance include:

  • Training for the MAM UK web team on SEO best-practice
  • Improving product descriptions for search engines (and humans!)
  • How to use industry tools to understand their position in search engines better

In six months we doubled the conversion rate on sales, scoring the #1 on Google for 'Glass Baby Bottles'.

Shopify Design and Development

We switched MAM UK from Sellerdeck Desktop to Shopify, making eCommerce so easy it's child's play.

In 2020 we designed, built and integrated Shopify into MAM's business a brand new eCommerce store featuring:

  • Brand new mobile-first website, showcasing product images/video
  • Custom development for product filters for Bottles and Soothers
  • Custom development to showcase Product Highlights
  • Custom development of customer services help form
  • Custom development integrating Baazarvoice Reviews platform

Improving Posting and Fulfilment

Working with MAM and their UK fulfilment partner (3PL) we improved the efficiency and speed of order dispatch and reduced posting costs across the business.

  • Identifying new delivery partners, managing the account application, price negotiation and setup
  • Setting up integrations for automated label printing, speeding up the warehouse by 25%
  • Training of warehouse teams to process orders, increasing the number of picks per day. Customers receive their orders faster.

Optimising Paid Search (Google Ads)

Working with MAM UK's Marketing Team, we work to train and advise on managing effective Google Ads campaigns:

  • 1:1 training on setting up Google Ad campaigns
  • Managing Adwords budgets spends and identifying poorly performing campaigns
  • Managing Google Shopping Feeds, correcting any problems with the information between the store and Google.

 In 2020 we've helped MAM reduce their spend by 28% and increase their return by 65%. 

Source: Google Ads, December 2020

Practical solutions for your online business

Selling online with Shopify

New to Shopify? We can help get your new store up and running, populated with products.

Get online with Shopify
Magento 1 to Magento 2

Ready to take the jump? Our Partners can plan, migrate and support your store migration.

Time to upgrade
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business

How we do what we do

Practical and plain spoken
Practical and plain spoken

Jargon-free advice that's easy to follow. Need help? Let us do it for you.

Noticeable changes
Noticeable changes

Improvements made little and often so you can see and understand the impact.

Part of your team
Part of your team

We're part of your remote team, always on hand by phone, message or email.

Easy, honest pricing
Easy, honest pricing

No contracts or hidden fees, simply pay per hour for exactly what you need.

We're ready to help with your next project

Give us a bell on 020 3475 9375 or pop us a message
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