RIBstore - Magento 1 to Shopify Migration

Partners since 14 August 2020 Visit website

Devon-based RIBstore is the inflatable boat and RIB repair specialist. With good old fashioned customer care on the telephone, they care for, maintain, repair and clean Hypalon or PVC fabrics and RIB and Inflatable Boats tubes or collars.

The Situation

Independently-owned RIBstore recently migrated their business from eCommerce software xCart to Magento 2. Following their migration, RIBstore encountered severe technical problems:

  • Damage to well-established organic rankings, causing a drop in traffic
  • Inadequate training - Making the platform challenging to navigate and to get things done
  • Critical issues with shipping - The store retails hazardous solvents which need sending using a Courier. The new store allowed customers to buy solvents using very cheap delivery services which were loss-making for the business.

In September 2018 we put our practical knowledge to work, introducing a three-step programme to stabilise, support and grow sales organically.

Search Engine Optimisation (SEO Recovery)

Working with the business owner, Ross, we armed him with access to the industry tools and the training required to understand how his store was negatively affected. 

Working together, over six months, we worked to restore the organic results and traffic - with a nice little boost, too!

  • We provided access to industry tools for monitoring organic performance to baseline the performance of the store
  • Developing an action plan, we targeted the product pages and information pages to practical steps to optimise them
  • We provided the technical skills to make changes to the eCommerce platform, affecting visibility to search engines and site speed.

Magento 2 Technical Support

We inherited this Magento 2 store and went back to basics, arming with business with some practical training on making Magento work for them.

Magento 2 Training Included:

  • Creating and managing products, categories and inventory
  • Processing orders, introducing enhancements including PDF invoices, printable labels and custom order statuses
  • Access to continuous email and telephone support using screen share.

Magento 2 to Shopify Migration

In November 2018 we provided RIBstore with an impromptu demonstration of Shopify. Ross immediately saw the benefits - removing many hard-to-navigate screens and processes for listing products and managing orders in Magento 2.

During an 8-week project, we worked to introduce enhancements on the previous Magento 2 store. RIBstore launched on Shopify in January 2019. Our Shopify design and development project for RIBstore included:

  • An improved mobile experience, with significant work completed to enhance the mobile menu and filtering options available
  • Migration of customers, orders and products from Magento 2 to Shopify
  • Setup and integration of Trustpilot for capturing service reviews
  • Custom development to create bespoke shipping rates for hazardous and non-hazardous products. Dynamic shipping formation shown on product pages.

Practical solutions for your online business

Selling online with Shopify

New to Shopify? We can help get your new store up and running, populated with products.

Get online with Shopify
Magento 1 to Magento 2

Ready to take the jump? Our Partners can plan, migrate and support your store migration.

Time to upgrade
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business

How we do what we do

Practical and plain spoken
Practical and plain spoken

Jargon-free advice that's easy to follow. Need help? Let us do it for you.

Noticeable changes
Noticeable changes

Improvements made little and often so you can see and understand the impact.

Part of your team
Part of your team

We're part of your remote team, always on hand by phone, message or email.

Easy, honest pricing
Easy, honest pricing

No contracts or hidden fees, simply pay per hour for exactly what you need.

We're ready to help with your next project

Give us a bell on 020 3475 9375 or pop us a message
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