Homeys Slippers - Magento 1 to WooCommerce Migration

Partners since 11 June 2019 Visit website

For over a decade Homeys eye-catching slippers have been the top pick for the ladies, the lads and kids alike. The memory foam sole and Homeys unique hard-wearing sole make Homeys the perfect companion at home, at work, or in the garden.

Situation

When Homeys Magento 1 store became end of life, we stepped in to perform a Magento 1 to WooCommerce migration.

  • Launched a responsive, mobile-first experience using WordPress and WooCommerce
  • Migration of existing customers and orders from Magento 1 to WooCommerce
  • Provided training and guidance on best practices for adding new products to maximise visibility in search engines
  • Targetted follow-up Black Friday, Cyber Monday and Christmas campaigns and promotions

WooCommerce Design and Development

With a small catalogue growing by approximately 40 products per season, the lightweight WooCommerce platform is the right fit for Homeys. 

Streamlined order management and reporting put Homeys back in control of their business and reduced the order administration time. Some features of Homeys WooCommerce design and development:

  • Launching a mobile-first design for Homeys for the first time
  • Integration of Trustpilot reviews to establish Homeys' reputation
  • Integration into Royal Mail Click and Drop for automated labels
  • Bespoke development for a custom order status system to keep track of the progress of orders in the warehouse.

Engaging Email Marketing

Three seasons in a row, Homeys have trusted us to design and launch their season with a series of email marketing stories for existing customers. Better still, Black Friday 2019 saw Homeys see an 8900% return on investment on their email marketing.

  • Integration of our email marketing platform into WooCommerce
  • Segmenting customers based on number of purchases and purchase history
  • Sending targetted marketing campaigns for 2018, 2019 and 2020 winter season launch of Homeys Slippers.

Practical solutions for your online business

Selling online with Shopify

New to Shopify? We can help get your new store up and running, populated with products.

Get online with Shopify
Magento 1 to Magento 2

Ready to take the jump? Our Partners can plan, migrate and support your store migration.

Time to upgrade
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business

How we do what we do

Practical and plain spoken
Practical and plain spoken

Jargon-free advice that's easy to follow. Need help? Let us do it for you.

Noticeable changes
Noticeable changes

Improvements made little and often so you can see and understand the impact.

Part of your team
Part of your team

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Easy, honest pricing
Easy, honest pricing

No contracts or hidden fees, simply pay per hour for exactly what you need.

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