Homeys Slippers - Magento 1 to WooCommerce Migration

For over a decade Homeys eye-catching slippers have been the top pick for the ladies, the lads and kids alike. The memory foam sole and Homeys unique hard-wearing sole make Homeys the perfect companion at home, at work, or in the garden.

When Homeys Magento 1 store became end of life, we stepped in to perform a Magento 1 to WooCommerce migration.

• Launched a responsive, mobile-first experience using WordPress and WooCommerce
• Migration of existing customers and orders from Magento 1 to WooCommerce
• Provided training and guidance on best practices for adding new products to maximise visibility in search engines
• Targetted follow-up Black Friday, Cyber Monday and Christmas campaigns and promotions

With a small catalogue growing by approximately 40 products per season, the lightweight WooCommerce platform is the right fit for Homeys. 

Streamlined order management and reporting put Homeys back in control of their business and reduced the order administration time. Some features of Homeys WooCommerce design and development:

• Launching a mobile-first design for Homeys for the first time
• Integration of Trustpilot reviews to establish Homeys' reputation
• Integration into Royal Mail Click and Drop for automated labels
• Bespoke development for a custom order status system to keep track of the progress of orders in the warehouse.

Three seasons in a row, Homeys have trusted us to design and launch their season with a series of email marketing stories for existing customers. Better still, Black Friday 2019 saw Homeys see an 8900% return on investment on their email marketing.

• Integration of our email marketing platform into WooCommerce
• Segmenting customers based on number of purchases and purchase history
• Sending targetted marketing campaigns for 2018, 2019 and 2020 winter season launch of Homeys Slippers.