Smoke-King - Online Tobacconist

Partners since 11 November 2020 Visit website

Smoke-King is a Leeds-based family-run tobacconist, spanning two generations over thirty years. The Green family have been supplying a quintessential range of cigars, pipes and tobacco since 1989, and online since 2010.

Magento 2 Design and Development

A full rebuild of a botched Magento 2 store with custom development

We've been working with the Green's since 2018, when we agreed to inherit their poorly maintained Magento 2 instance. As the business continued to grow, their eCommerce platform started to buckle.

In 2019, we rebuilt their Magento 2 instance featuring a brand new design to support the exponential growth in mobile sales, including:

  • completely new design using the Bootstrap framework
  • custom workflows for mobile buying to streamline the experience
  • rebuilt Magento 2 core from the ground
  • overhaul of the outdated third-party extensions

Continuous Search Optimisation (SEO)

Driving sales by over a third, two years running

Unlike most other industries, tobacco promotion and discounting are not allowed, meaning Smoke-King relies heavily on their organic traffic for growth. 

In 2019, we grew the business's annual turnover over one third as a direct result in the increase in sales.

Using a continuous programme of search optimisation (SEO), we're able to maintain the top-spot for Smoke-King as the tobacconist of choice in the UK.

  • #1 for 'buy cigarettes'
  • #1 for 'buy menthol cigarettes'
  • #1 for 'tobacco online UK'

Plus we're in the top three for the following:

  • smoking pipes
  • pipe tobacco brands UK
  • new world cigars

Source: SERPS, 23 December 2020.

Engaging Email Marketing

Turning a dormant customer base into a engaged smoking family

We started email marketing for online tobacconist Smoke-King in 2018, taking on the design, content, segmentation and regular marketing emails sent to a growing customer base.

  • Integrating our Email Marketing platform to synchronise from Magento
  • Segmenting lists based on customer's age, gender, location and smoking habits
  • The design and sending of a fortnightly email, showcasing new products, smoking news and events on Smoke-King's social media

Source: Google Analytics Data, December 2020


28% average open rate


8% click-through rate


£28 return for every £1 spent

Payment Gateways for Tobacco Retailers

Business and system compliance for Visa and Mastercard

Due to its high-risk nature, the ever-changing landscape of regulation and compliance has forced tobacco sales online to use alternative payment providers.

We provide Smoke-King with technical measures, business and system processes to maintain compliance with their payment providers.

  • Implementing technical measures to stop underage sales
  • Implementing technical measures to stop exports of tobacco
  • Compliance knowledge and understanding of Visa and Mastercard rules
  • Access to a market of payment gateways, banks and merchants who accept tobacconists


50% mobile increase

Mobile orders are up 55% following a new Mobile-First Design. 65% of all transactions now taking place on mobile.


65% repeat custom

We’ve kept the smoking club engaged and returning with our regular Email Marketing, an impressive 65% repeat order rate.


1m impressions

On-going Search Engine Optimisation has grown search visibility 65%, now exceeding 1,000,000 page impressions per month.

Practical solutions for your online business

Selling online with Shopify

New to Shopify? We can help get your new store up and running, populated with products.

Get online with Shopify
Magento 1 to Magento 2

Ready to take the jump? Our Partners can plan, migrate and support your store migration.

Time to upgrade
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business
Magento to Shopify

Considering a platform switch? Our Partners can help move to Shopify or Shopify Plus.

eCommerce for your business

How we do what we do

Practical and plain spoken
Practical and plain spoken

Jargon-free advice that's easy to follow. Need help? Let us do it for you.

Noticeable changes
Noticeable changes

Improvements made little and often so you can see and understand the impact.

Part of your team
Part of your team

We're part of your remote team, always on hand by phone, message or email.

Easy, honest pricing
Easy, honest pricing

No contracts or hidden fees, simply pay per hour for exactly what you need.

We're ready to help with your next project

Give us a bell on 020 3475 9375 or pop us a message
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